Effective Date: [ Jan 1, 2026 ]
Website: https://lovepet.gfrrl.top

This Privacy Policy explains how we collect, use, and share information when you visit our website. We use Google advertising services (including but not limited to Google AdSense, Google Ad Exchange, and other programmatic advertising platforms) to display ads, and Google Analytics 4 (GA4) for audience analysis. We respect your privacy and comply with applicable laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) , where they apply to you.

1. What Data We Collect and Why

1.1 Google Analytics 4 (GA4) – Website Analytics

We use GA4 to understand how visitors interact with our website. GA4 collects:

  • Pages you visit, clicks, scrolls, time on site
  • Approximate location (country/city level, IP address anonymized before storage)
  • Device & browser information (type, version, screen size, operating system)
  • Events (e.g., video plays, file downloads)

Legal basis (GDPR): Your consent
Purpose: Improve content, navigation, and user experience

1.2 Google Advertising Services – Ad Display

We use Google advertising services (which may include Google AdSense, Google Ad Exchange, and other programmatic advertising platforms) to display ads. These services may use cookies, device identifiers, or similar technologies, and may collect:

  • IP address, browser type, operating system, device model
  • Ad interaction data (impressions, clicks, etc.)
  • Your interests and browsing behavior (to build audience profiles for personalized advertising)
  • Approximate geographic location (city or regional level)

Personalized vs. Non‑personalized Ads:

  • Personalized ads – based on your browsing history, search behavior, and interests across different websites. Requires your explicit consent.
  • Non‑personalized ads – based only on the current page content or general location (e.g., country/city), without using your past browsing history.

Legal basis (GDPR):

  • Personalized ads → Your consent
  • Non‑personalized ads → Our legitimate interest or your consent (depending on local law)

1.3 Essential Technical Data (Server Logs)

For security and stability, we temporarily store: IP address, request time, user agent.
Retention: 7 days
Legal basis: Legitimate interest

2. Cookies and Similar Technologies

We use the following types of cookies and tracking technologies:

  • Essential cookies – required for basic site functions (no consent needed)
  • Analytics cookies (GA4) – require your consent
  • Advertising cookies and identifiers (Google advertising services) – used for personalized ads and programmatic bidding, require your consent

You can manage your preferences via our cookie consent banner (appears on your first visit). You can also disable cookies in your browser settings, but some site features may not work properly.

3. Your Consent Choices (Google EU Requirements)

To comply with Google’s EU User Consent Policy, we:

  • Display a clear cookie banner before loading GA4 or Google advertising services cookies
  • Separate consent for analytics and advertising (including personalized ads)
  • Pass your consent status to Google via gtag.js or Google Publisher Tag (GPT) consent mode

You may change or withdraw your consent at any time by clicking the “Cookie Preferences” link (if available) or by clearing your browser cookies.

4. Data Sharing and Cross‑Border Transfers

We share data with the following third parties:

  • Google LLC (USA) – for advertising via Google advertising services and for analytics via GA4
    Google is certified under the EU-US Data Privacy Framework (DPF) . We also sign Standard Contractual Clauses (SCCs) with Google to protect your data.

We do not sell your personally identifiable information (such as name, precise address, email) directly to third parties.

5. Data Retention

  • GA4: User-level event data is automatically deleted after 14 months
  • Google advertising services data: Google retains ad activity data in accordance with its privacy policy, typically for bidding optimization, fraud prevention, and billing – not permanently linked to a specific user
  • Server logs: Deleted after 7 days

6. Your Rights (GDPR and CCPA)

If you are in the European Economic Area (EEA) or UK (GDPR rights):

  • Right to access – receive a copy of your data
  • Right to rectification – correct inaccurate data
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object (to legitimate interest processing, e.g., non‑personalized ads)
  • Right to withdraw consent – at any time

To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

If you are in California (CCPA rights):

  • Right to know – what personal data we collect, use, and share
  • Right to delete – request deletion of your personal data
  • Right to opt out of “sale” or “sharing” – Under CCPA, programmatic advertising may be considered “sharing” data for cross‑context behavioral advertising. You can opt out by clicking the “Do Not Sell or Share My Personal Information” link (provided in our footer) or by enabling Global Privacy Control (GPC) .
  • Right to non‑discrimination – exercising your rights will not lead to degraded service

California residents may exercise their rights by contacting us at [email protected].

7. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us at [email protected].

8. Contact Us

For privacy-related questions or to exercise your rights:

Email: [email protected]